Work experience2020 → Now
6+
years designing products6 yrs 1 mo and counting
4companies
3industries deep
Melior ITScurrently
- 04Jul 2023 - Present3 yrs 2 mo
Melior ITS
EnterpriseAI / LLMDesign systemsTeam lead- Architected end-to-end UX/UI for 360-Access, a centralized enterprise hub translating complex Azure workflows into intuitive IAM, tenant control and ticketing.
- Designed the EventConnect event-management SaaS: custom form builder, RSVP tracking, email controls and logistics. Drove a 70% engagement lift.
- Led 3 designers and 4 front-end developers on a theme-based design system, defining base tokens in Figma and exporting JSON to sync with the codebase.
- Directed UX for CollabNet, an internal opportunity-sharing platform that cut external freelance hiring cost by 90% across the group.
- Designed conversational interfaces for LLM workflows (Assistify, GlobalTalk) with source verification and human escalation to blunt hallucination risk.
- 03Aug 2021 - Jun 20231 yr 10 mo
Elityx (formerly Saee Logistics)
LogisticsRTLMobileOffline-first- Overhauled the end-to-end UX for Saee's logistics ecosystem: +50% customer engagement and +70% admin operational efficiency, measured in GA and Clarity.
- Architected complex RTL Arabic layouts across driver mobile apps and warehouse management software.
- Partnered with Saudi Ground Services on a dual-sided booking platform with offline state-caching that resynced automatically on reconnect.
- 02Aug 2020 - Jul 202111 mo
Dzine-Media
E-commerceAdmin panelsEdTech- Defined complex e-commerce flows and redesigned a multi-sided educational platform.
- Built a unified admin panel for order management, financial tracking and dynamic writer assignment.
- 01Mar 2019 - Jun 20201 yr 3 mo
Rapidev DMCC
IoTLMSSmart-tech- Designed enterprise smart-tech platforms including a learning management system and a smart streetlight control app.
- Aligned physical IoT interactions with modern digital UX standards.
- ED2020
National University of Science and Technology (NUST)