Complete Profile

Here, you'll get to know about my work history, my achievements, success stories, and more.

Work Experience

5 years, 9 months

A chronological journey through my professional career and achievements.

MeliorITSJul 2023 - Present

Islamabad, PK

Led product design and UX strategy for AI-driven platforms, focusing on user-centric solutions and team leadership.

Led a team of 7 designers and front-end developers, aligning UI/UX strategy with development to ensure cohesive, user-focused product delivery across multiple AI platforms
Designed intuitive user flows and interfaces for a legal-tech chatbot powered by Dutch law, enhancing accessibility and user trust in complex legal content.
Crafted end-to-end UX for an internal opportunity-sharing platform, contributing to a 90% reduction in freelance hiring through streamlined usability and scoring logic design.
Redesigned the event registration experience for a potential group in Netherlands, increasing user engagement by 70% and simplifying event creation and tracking for internal teams.
Designed a conversational interface and document-linked experience, enabling technicians to quickly access model-specific manuals via AI chat, significantly improving on-site troubleshooting efficiency.
Led UI design and front-end execution for a major client under MeliorITS, enhancing brand presence through refined micro-interactions and modern interfaces across high-visibility sites.
Designed an AI-powered proposal generation platform, transforming a days-long manual process into a guided, user-friendly experience—reducing turnaround time to minutes and significantly improving client retention.

Saee LogisticsAug 2021 - Jun 2023

Remote - Riyadh, KSA

Redesigned logistics products for Arabic-speaking users, driving engagement and usability across customer and admin tools.

Redesigned the end-to-end user experience across Saee’s logistics ecosystem—including customer apps, captain interfaces, fulfillment systems, HR/finance tools, warehouse management software, and shipment labeling—by identifying pain points of Arabic-speaking users and tailoring solutions for local usability, resulting in a unified product suite that increased user engagement by ~50% on the customer side and ~70% on the admin side.
Conducted UX research and R&D on key logistics flows, including Captain Fulfillment, Shipment Creation and Payment, identifying user pain points and optimizing information architecture through refined user flows and task-based design.
Designed a dual-sided service booking solution in collaboration with Saudi Ground Services (SGS), enabling international travelers to schedule luggage transport via a customer app while empowering captains to manage bookings, routes, and pricing through a dedicated interface.

Dzine-MediaMay 2020 - Jul 2021

Faisalabad, PK

Designed e-commerce and management systems, optimizing user flows for students, writers, and admins.

Defined e-commerce user flows and redesigned the customer side of Dzine-Media’s platform, enhancing the user experience for students accessing writing services and optimizing landing pages based on UX audits.
Designed a writer management system, allowing writers to sign up, upload proof of education and experience, track order progress, manage finances, and submit writing solutions directly to assigned orders.
Developed an admin panel to enable efficient order management, writer assignments, customer support handling, and financial management for both customers and writers.

Rapidev DMCCJul 2019 - Dec 2019

Islamabad, PK

Created modern UI/UX for web, LMS, and smart-tech platforms, improving usability and aligning with business goals.

Designed the company website and landing pages, and crafted intuitive UI for smart-tech and education platforms—including a learning management system, smart streetlight control app, and internal communication tool—improving usability and aligning with modern UX standards.